The company, which provides trips to visit Santa in his winter home above the Arctic Circle, has reportedly already sold around 50% of holidays for 2022.

Guests will have the chance to ride in a husky sled and a reindeer sleigh, see elves, igloos and snow and try tobogganing and spot the Northern Lights.

The operator has also produced a range of trade assets to help promote the new programme, including A4 posters, social media squares, videos and an agent guide.

Santa’s Lapland’s chief executive, Joe Ponte, said the early launch has come in a bid to keep up with a reported increase in demand for trips to Lapland over the festive period.

"We’re ecstatic to have been able to deliver the magical holidays our customers were dreaming of for Christmas 2021," Ponte added.

"We understand how important it is for families with children growing up fast to be able to book ahead and get the most out of visiting Santa at the right time.

"With both 2022 and 2023 on sale, there’s greater availability and choice for families to do that."

For 2022, trips are currently available with departures on 25 November to 24 December. For 2023, departures run from 24 November to 24 December, and both years require deposits of £150pp.

The "Santa’s Magic three-day Break at Santa’s Saariselka Inn" trip on a half board basis, flying on 27 November 2023 from Gatwick, costs £3,518 per family. Prices are based on two adults and two children aged five and eight.