The luxury operator, based in Oxfordshire, was acquired earlier this year by a consortium including former England cricket player Kevin Pietersen.

Savile Row will now work with SHY Aviation and SHY Lifestyle to offer private charters and concierge services to its clients.

Richard Lewis, CEO of Savile Row, said the joint venture with SHY Aviation was an “easy decision to make”.

“They match our service philosophies and have a natural synergy of clients. This also allows us to bring private jets bookings inhouse offering the best value to our clients,” added Lewis. “The joint venture matches our strategy for further growth in the luxury travel space.”

Giles Vickers-Jones, CEO of SHY Aviation and SHY Lifestyle, added that working with Savile Row was a “fantastic partnership”.

“It gives the opportunity to showcase our private jet fliers to a wider luxury travel agent community that understand the needs of a discerning luxury traveller,” said Vickers-Jones.