Scenic Group's trade bookings 'exceeding expectations'
Will PayneTrade bookings for the Scenic Group’s upcoming discovery yachts Scenic Eclipse II and Emerald Sakara have "exceeded expectations", according to the line’s director of trade sales.
Andrea Stafford said the company’s move to increase its trade activity in recent months has translated into new bookings.
"Innovative luxury products always catch people’s attention, and we’ve got two amazing launches to shout about," she added.
Stafford also detailed the line’s plans to have trade partners at the christening ceremonies of the two upcoming vessels.
"It is our intention to invite agents onboard the yachts to see how they raise the game in the luxury and exploration markets," she continued.
"Scenic Eclipse II will be making UK calls in September and we will be showcasing the yacht to the trade, which is already creating excitement."
Stafford said bookings through the trade for both the Scenic and Emerald Cruises brands were running ahead of expectations, with agents reporting strong business from repeat customers and those in search of an "elevated" cruise experience.
Scenic Eclipse II, sister yacht to Scenic Eclipse, launches in April with a 12-night sailing from Lisbon to Barcelona before the new discovery yacht embarks on a summer season exploring the Mediterranean, Iceland and Scotland.
Meanwhile, Emerald Sakara joins the fleet as sister yacht to Emerald Cruises’ existing yacht cruise Emerald Azzura, with an eight-day Ionian Sea Adventure sailing from Athens to Rome, departing 5 August 2023.
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TTG Luxury Journey
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
