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Scenic Group's trade bookings 'exceeding expectations'

Luxury
Will Payne
17 February 2023

Trade bookings for the Scenic Group’s upcoming discovery yachts Scenic Eclipse II and Emerald Sakara have "exceeded expectations", according to the line’s director of trade sales.

Andrea Stafford, the Scenic Group's director of trade sales

Andrea Stafford said the company’s move to increase its trade activity in recent months has translated into new bookings.

"Innovative luxury products always catch people’s attention, and we’ve got two amazing launches to shout about," she added.

Stafford also detailed the line’s plans to have trade partners at the christening ceremonies of the two upcoming vessels.

"It is our intention to invite agents onboard the yachts to see how they raise the game in the luxury and exploration markets," she continued.

"Scenic Eclipse II will be making UK calls in September and we will be showcasing the yacht to the trade, which is already creating excitement."