EasyJet and easyJet holidays have revealed their latest travel trends for 2024, with seven-night all-inclusive breaks “in highest demand”.
Tenerife, Lanzarote and Hurghada led the way for beach holidays and Paris, Amsterdam and Iceland proved most popular for city breaks (stays of three to five nights).
EasyJet holidays claimed web and app visits rose more than 40% year-on-year on Christmas Day and up nearly 80% on Boxing Day, with between 4pm and 6pm the operator’s busiest time of day for bookings.
May proved to be the most popular summer month for flight bookings, while August is set to be the most popular departure month for package holidays.
Faro is the most-booked peak summer destination since the sale began, while easyJet holidays said Sharm El-Sheikh, Agadir, Malta, Verona and Valencia had all “seen early signs” of increased popularity compared to 2023.
The booking trends follow recent research carried out by easyJet in November 2023 claiming more than two thirds of Brits (67%) have said they are more likely to travel abroad in 2024 than in 2023.
Protecting holiday spend remains a priority for most with over three quarters (77%) saying they will prioritise spending money on a holiday over anything else in their yearly budget – up from 70% last year.
EasyJet chief executive Johan Lundgren said: “Year after year we continue to see the value and importance of holidays to consumers, which is evident in this traditionally busy booking period for holidays.
“It’s great to see North African destinations seeing a resurgence in popularity alongside last minute winter sun, city and ski bookings for the new year. Destinations in Spain and Portugal remain firm favourites for our customers time and time again, while the popularity of easyJet holidays packages shows no sign of slowing down, with all-inclusive breaks proving most popular for 2024.”
