He will report into Mark Henderson, head of product west, and will be responsible for developing and driving the B2B touring product proposition and service offering.

Arends joins the company from South African Tourism where he held the role of trade relations officer, promoting the destination to trade and media partners in the UK. Prior to that, he managed Audley Travel’s South Africa product.

Arends said: "I’m thrilled to be joining the Incredible Journeys team at dnata Travel Group. A key focus for me will be not only to further strengthen the long-standing relationships we have with our key touring partners, but also identify new opportunities for differentiated product from the rest of the market."

Henderson added: "We have exciting plans for the Incredible Journeys brand and see the kind of multi-centre, complex itineraries that characterise the touring and adventure holidays we sell through it as exactly where the skills, knowledge and expertise of our team can flourish and add value for agents."