Shew, who was previously commercial manager at Icelolly.com, will take up his new position in January. 

He is rejoining the travel sector after spending time working as sales and marketing director for The Wimbledon Brewery Company.

Keith Herman, chief executive of Trending Travel, which specialises in working with digital influencers to drive engagement and sales, said Shew’s appointment was a “major step forward” for the company. 

“He is an inspirational character and I have no doubt he will help us build some great new relationships with our specialist social media approach. I have known Kieran for many years and when the opportunity arose, we knew he would be the perfect fit,” said Herman. 

"We have built a company that is changing people’s perception and understanding of how to use social media in the right way. With more than 500k followers and more than 20 million people viewing our social media posts every month, we offer a very strong proposition to all our travel partners, whether that be tourist boards, hotels, airlines and tour operators."

Shew added: "I’ve watched the incredible growth of the Trending Travel brand from the sidelines over the last three years and I’m very excited to join Keith and the team. There is huge value to the wider industry in what Trending Travel do, their media content, engagement and their undoubted ability to inspire people via their social channels.

"I’m delighted to be back with a company that matches my ambition. Their understanding and knowledge of social media and travel fits perfectly to my skillset of bringing inspirational campaigns to my extensive travel network. It so good to be back in town."