Palethorpe will report to Paul Flaum, group chief executive of Haven parent Bourne Leisure.

He will take up his new role on 1 December, replacing Jane Bentall, who stepped down in February.

Sture Myrmell will replace Palethorpe as Carnival UK president.

Bourne said Palethorpe would bring two decades’ leisure and consumer experience to the role, while strengthening the Haven’s senior management team as the brand continues to seek growth, investment and development opportunities.

“Haven is one of Britain’s most popular family holiday and holiday home ownership brands," said Palethorpe.
"I’m looking forward to working with the experienced and dedicated team at Haven as we invest in the business to further improve the guest experience and welcome more satisfied holiday makers and owners as we grow the business.”

Flaum added: "With his experience in leisure and consumer industries, accompanied by his proven leadership credentials, Simon has the perfect combination of skills to drive Haven forward as we, alongside our owners at Blackstone, look to invest to realise the full potential of the business and ensure that our guests have the best possible experience."