The operator will introduce a range of agent training sessions, offer 10% commission on all holidays and a new brochure, which will provide an overview of the brand’s portfolio of holidays to Greece, Turkey, France, Corsica, Mallorca and Italy.

Hannah Naylor-Vane, head of trade sales for Simpson Travel, said the company "appreciates the value our agents have to bring" and hopes to double the operator’s trade bookings over the next three years.

"Whilst all our sales team are fully trained to take agent bookings, I’m delighted to be leading on trade relationships at Simpson Travel," she added. "I look forward to working with our agent partners and developing relationships into the future.

"There are further agent-friendly developments in the pipeline – including a trade portal – so watch this space."

The increased focus on its trade relations come as Simpson Travel celebrates its 20th year in business in 2022.

Naylor-Vane reported a "high demand" for villa holidays this year, with the privacy and space they offer holding "huge appeal" for families and couples.

"We have a fantastic range of villas which are exclusive to Simpson," she continued.

"I know from talking to agents how popular the family-friendly villas are proving this year such as those at the lovely Rou Estate in north-east Corfu and our ‘Family Favourites’ – which come complete with toys, garden games and baby equipment."