The Manchester-based operator, which is part of business travel specialist Clarity Travel, will market official ticket and hotel packages to Manchester United fans living in the US and Canada.

Sportsbreaks.com was created by Clarity in early 2020 after the TMC hired the entire Thomas Cook Sport management team of 17 employees after they lost their jobs following Cook’s collapse in September 2019.

The new partnership with Manchester United will also see Sportsbreaks.com’s affiliate tour operator inspiresport organise trips for youth clubs, high schools and college teams to travel to Manchester to train at club facilities.

Sportsbreaks.com’s managing director Rob Slawson said: “In our first season in partnership with Manchester United, we were privileged to have brought thousands of fans from around the world to Old Trafford to enjoy a match break.

“As the partnership continues to go from strength to strength, it gives us great pleasure to expand our relationship to the North American market and provide opportunities for fans in the United States and Canada to have the same unforgettable experience.”

Collette Roche, chief operating officer at Manchester United, added: “We are delighted to expand our partnership with Sportsbreaks.com and offer our fans in the US and Canada the chance to take in the full Manchester United experience.”