Goodenough will join Travelsphere and Just You’s parent company at the end of August, while Field joined G Touring in 2018 as e-commerce director.

Adam Kemp, G Touring managing director, said: “Steve and the team will ensure that we continue to offer the great experiences our customers enjoy as reflected in our Trustpilot rating, currently excellent for both Just You and Travelsphere, our amazing repeat booking rate and the consistently positive customer feedback.

“The importance and popularity of community tourism continues to grow, and Steve’s role will be key in building our already strong community tourism offering with our partner Planeterra.

“Charlotte thoroughly deserves the promotion to marketing director, along with her team she delivered fantastic results as we recovered from the pandemic, she put in place the strategy that led to significant growth in digital and our online sales are now at the highest ever level,” Kemp added.