Reilly joined Hays following Cook’s collapse in September 2019 and the subsequent acquisition of the iconic travel firm’s retail arm by Hays a month later.

He steps up to the role at Explorer, which was acquired by Hays in June having previously been a member of its Independence Group, from his current post of regional sales manager – east Scotland.

Hays said Reilly would bring more than 30 years’ retail travel experience to the role, 15 of which he has spent in regional manager posts.

As franchise general manager, Reilly will be responsible for the day-to-day management and business development of Explorer’s franchise division.

This includes the end-to-end recruitment of new franchisees, as well as supporting franchisees in building their business and databases, while also offering a range of tailored training and business development sessions.

Explorer admin manager Deborah Gannon and operations manager Steve Heaton have also both been employed by Hays in new business development roles to support Reilly.

John Milburn, Hays’ marketing and homeworking director, said: “We always knew Explorer was a great business, as they were part of the Hays Travel Independence Group. Now that they are fully part of the Hays Travel family, we will be looking to support existing franchisees grow and develop their business while at the same time welcoming new Explorers."

Reilly added: “This is a fantastic opportunity to be driving this new venture from the start. I have been excited to learn about our current franchisees’ businesses and how I can work in partnership with them to support them reach full potential, with all the added benefits of being part of the wider Hays Travel family.

"Having Deborah and Steve onboard with their combined knowledge of Explorer has supported a smooth transition."