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29 Nov 2018

BY Andrew Doherty


More than 'one-third' of UK travellers use voice search to research trips

Findings from Travelport’s 2018 Global Digital Traveller Research show that 36% of UK leisure travellers use voice search to research travel, while 69% were open to offering biometric data to reduce wait time in security lines.


According to the study of 16,200 respondents across 25 countries by Toluna Research, customers are employing voice tools such as Apple Siri and Amazon Alexa to research trips.


Additionally, more than two-thirds of participants would share personal data to allow for biometric scanning at airport security.


Research also showed that 34% of UK travellers found it “very painful” when they were not able to access booking information on all of their devices, while a quarter felt pictures and video had the greatest influence when planning travel.


Guy Snelgar, commercial director for the UK at Travelport, commented: “The UK is a country that has vastly welcomed technology and so it is no surprise that digital travel tools are in demand. What is important to note is that UK travellers are seemingly ready and willing to jump onto travel technologies. The travel industry in the UK, therefore, needs to stay ahead of the curve to keep surprising and delighting its customers with cutting-edge digital solutions that tangibly enhance the experience of travellers.”


Gordon Wilson, president and chief executive of Travelport, added, “We can all see the way technology is changing almost every aspect of our lives. The travel industry has always been about new experiences and adopted new technologies early. This is as true today, with such high demand for voice search and biometric screening, as it was when I joined this industry almost thirty years ago.

“At Travelport, we’ll always provide choice for customers and travellers, drive performance and use the intelligence in our platform to personalise and tailor your travel experience. But we’re also busy innovating, inspiring and experimenting with ways to use new technologies to make buying and managing travel continually better. It’s great to see confirmation that today’s travellers are already as excited about future technologies as we are about making them.”

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