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Celebrity fam plans, Iran war fallout and agents' airlift plea: 10 key takeaways from Clia RiverView 2026

River cruise
Harry Kemble
10 March 2026

How can the north of the country access European river cruises? Will the Iran war help shine a light on the river sector? What do operators need to do to stand out in the market? And when can agents experience Celebrity River Cruises’ first ships?

Clia RiverView 2026
Credit: Clia/ Steve Dunlop

Travel agents march past a river cruise ship at Clia RiverView 2026 in Amsterdam (Credit: Clia/ Steve Dunlop)

These were just some of the questions put to river cruise bosses on stage in front of a record 600 delegates at the Clia RiverView conference in Amsterdam on Monday (9 March).

With war in the Middle East raging, some operators suggested that despite the devastating circumstances, the river sector had an enticing opportunity to attract new customers who have had to put their Middle East holiday plans on hold.

However, they stressed several barriers to booking remained despite more river capacity coming into the market. TTG's Harry Kemble rounds up the main takeaways from Clia RiverView.