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The 40-year-old Virgin: How Richard Branson's revolutionary airline made its fifth decade

Air
Laura Millar
13 June 2024

Virgin Atlantic this week hosted a 40th birthday party for the ages in Las Vegas; Laura Millar finds out how and why Richard Branson’s carrier has stood the test of time, and what’s next for the travel trade.

Still cutting it: Richard Branson kicks off Virgin's 40th anniversary celebrations (Credit: Virgin Atlantic)

"We started out with just one aircraft, a second-hand 747 – a lot of people didn’t even give Virgin Atlantic 12 months," admits Richard Branson, candidly, at a press conference marking his airline’s 40th anniversary – and the resumption of Virgin’s Manchester-Las Vegas route after five years.