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The Big Question: Can cruise sail ahead of land-based breaks?

Air
Will Payne
5 September 2023

Cruise has long been on the verge of a mainstream breakthrough, so is the sector ready to become the UK’s favourite holiday?

Cruise ship caribbean.png

'The industry needs to make it easier for new guests,' says O'Grady

At TTG, we believe in encouraging high-quality debate and discussion to drive progress. While cruise’s rapid growth was undoubtedly set back by the pandemic, the sector is once again riding the crest of a wave in terms of interest, popularity – and ambition.