Morgan, whose remit also includes Scandinavia and North America, has worked in the travel industry for 24 years, including spells at tour operators Tui and - most recently - Kuoni. 

The Lux Collective, which is based in Singapore, manages the Lux*, Salt, Tamassa, Socio and Cafe Lux* brands, as well as some individual properties such as Ile des Deux Cocos in Mauritius.

In his new role, Morgan will be tasked with developing “impactful sales and marketing strategies for the target markets and strengthen relations with the trade partners”.

Veronique Berthier, The Lux Collective’s vice president of sales and marketing for Europe, said: “The UK is a key market for our hotels in Mauritius and Maldives. 

“With strong experience of the landscape and requirements of this role, Andrew has in-depth knowledge of our destinations and established longstanding relations with our partners and friends. 

“Andrew will be pivotal in driving our award-winning brands forward in the luxury travel segment as The Lux Collective expands its global footprint with a development pipeline which spans Asia, Middle East and Europe.”