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The race to the top? Why margins are really set to matter this summer

Atol
Gary Noakes
5 April 2023

The clocks have changed and airlines and tour operators have switched into the summer season, with high hopes of another good bookings harvest.

'Brexit headwinds mean purchasing habits are adapting'

(Credit: Bayu Jefri / Pexels)

But while summer 2022 saw operators reap good sales as post-pandemic demand overrode deterrents such as lengthy airport queues, is that same consumer need there again for summer 2023?


Reading the runes so far, the story is one of continued confidence despite cost of living and inflation pressures. Tui said in February its summer 2023 prices were a whopping 25% above those of 2019.