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The rise of rail and 'coolcations', and why agents will have to 'work for it' in 2025

Business
Sarah Dennis
9 December 2024

After what will, for many, have been another challenging but ultimately successful year, what can agents hope for in 2025, and what should the trade be mindful of – at home and around the world at large – when addressing clients’ ever-changing needs?

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Clockwise from top-left: Eleanor Scott, Alistair Rowland, Hazel McGuire and Rick Jones

These were just some of the key topics the panel at TTG’s Agenda 2024 Winter Breakfast took on earlier this week.

Held in London in partnership with PwC, our industry experts looked back at what went well – and not so well – this year, mindful of what might lie in store in 2025.

And while they were in agreement there was much to be positive about, they warned travel businesses would have to be prepared to work hard for their keep with the new year – and peaks – just a matter of weeks away.

So here are six things we picked out that could have a material impact on how agents go about 2025.

2024 – another strong year, but customers want more