Who exactly are "Generation T" when they’re at home? What’s the deal with "shoulder shoppers"? And how do you court the "sustainability selectors" out there?
Abta sought to demystify a number of new and emerging markets at its Travel Trends conference this week to help agents sharpen their focus on potential new clients.
As travel seeks to complete its rebound from the pandemic next year, agents are emerging into a new landscape – characterised by new demographics and trends, presenting both new pitfalls and opportunities.
