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Thomas Cook chief confident despite rising cost of holidays

Operators
Will Payne
21 April 2023

The chief executive of Thomas Cook is confident the travel industry will continue to grow in 2023 despite concerns over the rising cost of holidays. 

Alan French has been appointed Thomas Cook's new UK chief executive

Cook chief Alan French will become eSky's chief holidays officer

Speaking to BBC Radio 4’s Today Programme on Friday (21 April), Alan French said holiday costs are "generally" up about 6% year-on-year. 

"However, it’s difficult to say that definitively as the choice has got so much wider, and people are choosing from a much broader range of holidays this year than they could last year," he added.

"But this year they can be confident they can get there and there aren’t going to be restrictions put on them." 

French reported an increase in customers "shopping around" and looking for a deal – which, he assured, there are "many".