Thomas Cook has reported a four-fold increase in bookings to Morocco as customers look further afield for their holidays in 2023.
G Adventures has expanded its options in Morocco
The company has seen the North African destination attract both the high-end and the value-end of the market.
Speaking on BBC Radio 4’s Today Programme on Friday (21 April), Thomas Cook chief executive Alan French said the brand’s booking figures are almost double what they were compared with the same time last year, despite macro-economic challenges.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
