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Thomas Cook to open first own-brand UAE hotel

Hotels
Tom Parry
6 July 2017

Thomas Cook will open its first own-brand hotel in the United Arab Emirates later this year.

Thomas Cook Ras Smartline.jpg

Cook’s smartline Ras Al Khaimah Beach Resort, will open its doors in the emirate on November 1.

The new property will be the second of Cook’s smartline brand in a long-haul destination after the company’s smartline Eriyadu resort in the Maldives opened earlier this summer.

The announcement brings the number of new own-brand hotels announced by Cook to be opening across its summer ‘17 and ‘18 programmes to 22.

The travel giant said the new openings were part of its strategy to offer “an increased focus on higher quality holidays”.