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TikTok inspiring Brits to book ‘spontaneous mystery trips’, data finds

Royal Caribbean
Will Payne
23 May 2023

British travellers are becoming more spontaneous with their holiday plans by booking last-minute trips and "letting fate decide" their getaway destination, according to a new survey.

TikTok (credit solen feyissa unsplash).jpg

(Credit: Solen Feyissa / Unsplash)

Commissioned by Royal Caribbean International, the new questionnaire found 66% of those who use TikTok said they either have or would let the platform choose their next holiday destination for them.

The survey findings follow a recent social media trend where a viral TikTok filter generates a random destination for the user to travel to, taking the decision out of their hands.

When it comes to last-minute holidays, 46% of those feeling spontaneous agreed cruising was a good option, and 25% said they wanted to visit multiple destinations in one trip.