So it was very timely that a session at last week’s Adventure Travel Networking conference was dedicated to exactly that – or rather, to an open discussion about whether or not B Corp is right for every business, and whether the value of certifying is what it once was.
A panel chaired by Richard Hammond, publishing director at Green Traveller, summarised many of the questions and concerns that companies might have about the scheme, namely:
Isn’t it just yet another certification?
To B or not to B: is B Corp certification right for your business?
Sustainability
Pippa Jacks
4 March 2025
Yesterday marked the first day of Global B Corp Month – a month during which B Corp members around the world (including TTG Media!) are encouraged to shout about the purpose of the movement and the benefits of certifying, to encourage other businesses to follow their lead.
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