The country’s Dream Now, Experience Seychelles Later drive was launched earlier this month to travellers on social media with the aim of “taking over the internet in a wave of positivity” amid the global travel shutdown.
Seychelles Tourism Board said it was “striving to ensure Seychelles remains at the forefront of potential visitors’ mind” and wanting to share positive posts to inspire “difficult this time while the pandemic continues to cause havoc globally”.
The first phase of the campaign composed of a series of messages, destination imagery and videos, with the second part aiming to engage the trade.