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Travel agents to be given 'tools for success' through new initiative

High street
Harry Kemble
11 March 2025

Travel agents are set to benefit from a new World Travel and Tourism Council (WTTC) initiative that aims to "transform how small to medium enterprises" operate within the global travel industry. 

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The new WTTC-led initiative aims to transform how SMEs operate within the global travel industry

Founding partners – including Abercrombie & Kent Group, MSC Cruises, Virtuoso and Red Carnation Hotels – will represent different parts of the travel ecosystem as they support the Together in Travel programme’s delivery. 

The Together in Travel programme will provide SMEs with resources including access to global markets and investment opportunities, specialised training programmes, digital transformation tools and sustainable business practice frameworks. The programme’s resources are available for agents to view at togetherintravel.com.