Travel by B Corp will create and share best practice among members and the wider industry on matters ranging from the environmental impact of travel to efforts to boost diversity.
B Corporations are businesses that have met verified high standards of social and environmental performance, and made pledges to balance profit and purpose.
In the UK, they include Intrepid Travel, Sawday’s, Joro Experiences, Pura Aventura and Flooglebinder. B Corp sustainable design business MaCher will serve as founding adviser to the group.