Airports, airlines and tour operators welcome the new government-backed “One Too Many” campaign, designed to curb excess pre-flight alcohol consumption.
Some 10 UK airports debuted the campaign branding across their terminals last week, while Jet2.com and Jet2holidays has lent its support to the initiative.
The UK Travel Retail Forum, Airports Operators Association, International Air Transport Association and Airlines UK have also signed up.
Jet2, in particular, has long supported calls to curb overconsumption of alcohol at airports, which it says has too often led to disruptive behaviour in the air.
Ryanair is another leading airline that has previously called for pre-flight alcohol limits at airports, complaining drunken behaviour was being foisted on airlines.
Gatwick, Manchester, Stansted, Birmingham, Glasgow, Newcastle, Bristol, East Midlands, Southampton and Aberdeen airports launched One Too Many on Saturday (July 28) ahead of what was forecast to be the busiest weekend at Britain’s air hubs.
The government has previously said it may step in to restrict pre-flight alcohol at airports. Ryanair has called for a drinks limit to be attached to passengers’ boarding cards.
Punishments include being denied boarding, fines, arrest and even imprisonment, as well as airline bans.
