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Travel boss to ‘keep outbound high on agenda’ at tourism minister meeting

Government
Tom Parry
8 September 2023

Advantage boss Julia Lo Bue-Said has promised to “keep the outbound travel narrative high on the agenda” when she meets with UK tourism minister John Whittingdale later this month.

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Lo Bue-Said, who was appointed to the Department for Digital, Culture, Media & Sport’s Tourism Industry Council in March, called on the industry to utilise the return of MPs to parliament this week and keep up political lobbying.

A new survey from Advantage’s latest Business Impact Analysis has revealed 56% of the group’s members feel the government “does not understand the travel sector”, while 88% of Advantage agencies think travel is not seen by ministers “as a key economic driver”.