The business said it has already seen a 122% year-on-year increase in enquiries from those wanting to join the agency, with more than 70 new enquiries by the end of the first week of January. 

 
This month the company has welcomed twelve new leisure and corporate agents, including Akhtar Jaffer, who joined the firm from another travel franchise business.

"I have always been so passionate about working in the travel industry," he said. "I really felt I wanted to achieve more in growing my own business and after speaking with several Travel Counsellors, it was clear there is so much opportunity."

The new TC IT campaign focuses on Travel Counsellors’ business model, by demonstrating how franchisees are able to scale "in a way that suits them" using the company’s digital platform and community.

The additions come after the company invested £10m into technology, including its in-house booking platform Phenix, the myTC app and TC Teams.

Matt Harding, head of franchise recruitment and training at Travel Counsellors, said: "We have seen a sharp rise in enquiries this year as travel continues to boom and professionals look to reap the rewards and flexibility of running run their own business, whilst being able to provide a really personal service to their customers."
 
Last year the company welcomed more than 150 new franchisees globally, with October and November seeing the largest intake of new recruits since the Thomas Cook collapse.