The “Let Yourself Go” multi-channel campaign highlights individual stories showing the “value and benefits” for consumers of using a Travel Counsellor to arrange their holiday.
The first video, launched this week, features customers who worked with Travel Counsellor Alex Buckle to send them on a “mystery” trip of a lifetime to Iceland. Buckle also came to the couple’s “rescue” after their original flight had to turn back and return to Gatwick due to a technical fault.
The campaign, which runs from this month, features hotels, cruises, top deals and destination overviews, as well as a spotlight on more complex, bespoke itineraries.
Dave Callan, customer director at Travel Counsellors, said: “Using great content to highlight stories of our own customers is a relatable and authentic way to get our brand across and supports the messages we are delivering in a really impactful way.
“Ultimately, we’re not about selling travel, we’re about the value our customers get when you book with a Travel Counsellor that goes beyond the booking itself.”
Travel Counsellors secured a record of more than £800 million in sales last year and is predicting “high booking figures” for January.
