The Manchester-based company said that its turn-of-the-year campaign would run for 10 weeks through to the end of February. Travel Counsellors promised it would be the brand’s “most ambitious” campaign and follows on from the theme of its 30 Beyond conference held in November.
Travel Counsellors also highlighted a 19% year-on-year increase in group sales since the start of its new financial year on 1 November.
Sales reached £114 million for this period, including £17.5 million during the first week in December, which was a 31% increase on the same week in 2023 with even stronger growth in the luxury market (up by 38% year-on-year). The most popular destinations have been the US, Spain, Greece, United Arab Emirates and the Maldives.
Travel Counsellors chief executive Steve Byrne said: “Our strong sales growth at the start of our new financial year is a direct reflection of the dedication and passion of our entire Travel Counsellors community.
“This success goes beyond the numbers though; it reflects the power of our community, who demonstrate care, commitment and human touch to every customer interaction, ensuring that we always do right by them.”
Travel Counsellors hopes to continue this positive momentum in 2025 through the We Go Beyond peaks campaign, with its marketing assets for peaks going live this week. This includes a launch video featuring stories of how its homeworkers go to “extraordinary lengths” for their customers.
Travel Counsellors added that the campaign would feature products from around 50 suppliers, alongside a range of resources such as a digital brochure, social media assets for agents to use, dedicated email and e-card templates, and weekly marketing updates through Travel Counsellors TV (TCTV).
“‘This campaign is about more than destinations – it’s about the human relationships, stories and extraordinary efforts that set us apart,” explained chief marketing officer Liam Howley.
“‘By focusing on authentic connections and real customer experiences throughout the campaign, we’re reinforcing our brand’s core values and building trust through a perfect blend of human touch and digital innovation.”
