Tui’s claim earlier this year to have become the first UK tour operator to give customers the option to have their conversations with the firm interpreted into British Sign Language (BSL) struck a chord with Phil Bloomfield.
Bloomfield, a former head of communications and PR at Gold Medal parent dnata Travel Group and now founder of Bloom Communications, has lived experience of the challenges deaf people face while travelling thanks to his "profoundly deaf" plus son Seb.