The agency’s latest branch will open in Fakenham, the largest town in north Norfolk, in early December.

“The decision to expand into Fakenham exemplifies the company’s philosophy of organic growth that aligns with its core values," said Premier.

“This dedicated team reflects Premier Travel’s ongoing commitment to delivering expertise and personalised service to its customers.

“Whether through opening new branches or embracing homeworking options, Premier Travel remains focused on cultivating a work environment that resonates with its team members.”

Managing director Paul Waters added: "We’re delighted to bring Premier Travel to Fakenham, a town with a unique charm and a community that values the same principles we hold dear.

"This expansion is a testament to our dedication to providing exceptional travel services and creating opportunities for talented individuals who share our passion for the industry."

The new shop will be within 15 to 20 miles of existing Premier Travel branches in Swaffham and Dereham. It follows on from the opening of Premier’s Letchworth shop in July.