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Travel told to ‘ruthlessly’ simplify its objectives to better engage with govt

Government
Ilaria Grasso Macola
21 May 2023

Travel needs to “ruthlessly” simplify its objectives if it wants to engage with the government more effectively and get politicians ear before the next major crisis comes, UKHospitality boss Kate Nicholls has warned.

Travel told to ‘ruthlessly’ simplify its objectives to better engage with govt

UKHospitality chief Kate Nicholls joined the conference remotely

Nicholls, appearing virtually at the Advantage Travel Partnership conference on Sunday (21 May), told delegates outbound travel firstly needs to work out what its key issues are when lobbying with ministers. "Work out what unites you and what the key areas are you want to have a voice on,” she said.

UKHospitality was created in 2018 and was structured in such a way that it was very clearly able to communicate its priorities to government during the pandemic, said Nicholls.