Nicholls, appearing virtually at the Advantage Travel Partnership conference on Sunday (21 May), told delegates outbound travel firstly needs to work out what its key issues are when lobbying with ministers. "Work out what unites you and what the key areas are you want to have a voice on,” she said.
UKHospitality was created in 2018 and was structured in such a way that it was very clearly able to communicate its priorities to government during the pandemic, said Nicholls.