Hope within the travel industry of getting back to pre-Covid booking volumes this year is growing after sales bounced back strongly from the impact of the emergence of the Omicron variant of Covid-19.
New TTG-PwC (PricewaterhouseCoopers) research, produced for TTG’s first Agenda 2022 seminar of the year, shows clear evidence of “pent-up” demand being unlocked after the UK government starting easing travel restrictions in early January.
The PwC survey of 30 travel firms revealed that 39% of operators were back to “meaningful levels” of business in late January, with most travel firms expecting a full recovery to pre-Covid levels during 2022 or next year.
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