Birmingham will take the lead on the two dnata Travel brands’ product and commercial strategy and manage the product and pricing teams across the Gold Medal and Travel 2 offices.

Starting next week, Birmingham will report to managing director Lisa McAuley.

“I’m thrilled to be able to announce this much deserved promotion,” said McAuley. “Recruiting from within to maximise the phenomenal talent sitting within the business is a great testament to the market-leading quality of our home grown team.

“Tricia’s impressive track record brings invaluable experience to the new role. I look forward to working with her much more closely over the coming months driving forward more opportunities for our business.”

Birmingham has more than 20 years experience in tour operation. She joined the dnata group in October 2016, taking responsibility, as senior product manager, for the Middle East, Indian Ocean and Africa.

She previously held senior roles with Shearings Holidays and the BCT Travel Group.