Following conversations with members, TTNG recognised challenges around recruitment and the retainment of existing staff members.
The initiative was introduced in a bid to inspire the next generation of travel agents and help members take advantage of government-funded support.
To encourage the take up of apprenticeships, TTNG has provided its members with a three-step process which includes creating an apprenticeship account, reserving funding and choosing a training provider.
Gary Lewis, chief executive of TTNG, said having "regular, open and honest" conversations with members is a "great way" for the association to tailor efforts to support them.