The group will launch the personalised retail window campaign on 19 December, ahead of the festive period, so members can get their shops ready for early January.
Online assets of the initiative will be made available on the group’s internal portal, and throughout Q1 2023, the group’s marketing team will deliver more social media content, overbranded videos, email marketing and TV visuals.
Ross East, group marketing director for TTNG, said: "Our new campaign aims to provide our members’ customers with the key reasons why they should book with their independent travel business.
