Dutch travel company Arke has had its name changed to Tui in the first phase of the travel company’s international rebrand.
The Tui brand is already well-known in Germany and will gradually replace the large tour operator brands, starting in the Netherlands and France in 2015, followed by Belgium, the Nordics and the UK in the next two years.
Erik Friemuth, member of the group executive committee and chief marketing officer of the Tui Group: “Creating an internationally unified branding will enable us to offer our customers a consistent holiday experience.
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Dutch travel company Arke has had its name changed to Tui in the first phase of the travel company’s international rebrand.
The Tui brand is already well-known in Germany and will gradually replace the large tour operator brands, starting in the Netherlands and France in 2015, followed by Belgium, the Nordics and the UK in the next two years.
Erik Friemuth, member of the group executive committee and chief marketing officer of the Tui Group: “Creating an internationally unified branding will enable us to offer our customers a consistent holiday experience.
"A unified global brand will also significantly enhance our competitiveness in the important online segment and help us modernise our brand. Our Dutch colleagues have implemented the rebranding campaign within a very short period of time, and we are very proud of what they have achieved. They will now be the blueprint for the other European markets."
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