The operator’s ambition is to head into summer 2020 with 100 Blue properties.
Earlier this year, Tui folded its Sensimar and Family Life brands into Blue to create a flagship proposition.
The brand heads into the new season with 97 hotels in total across 18 countries.
The latest is the 144-room Tui Blue Fieberbrunn in Austria’s mountainous Tyrol region, which will open in time for winter 2019/20.
Situated in Pillersee Valley, near Kitzbuhel, the hotel is right on the ski slopes, metres from a gondola station serving the Skicircus area comprising Saalbach, Hinterglemm, Leogang and Fieberbrunn.
