The travel giant aims to expand its portfolio through management and franchise agreements, with a presentation held for investors in Dubai on Monday (28 March).
Artur Gerber, Tui Blue managing director, said: “Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first Tui Blue hotels in China."
"Tui has an unrivalled strong expertise in designing, developing and successfully operating leisure hotel brands as well as developing holiday destinations,” added Erik Friemuth, managing director Tui Hotels & Resorts.
“Tui Blue’s new management and franchise model allows our future partners to benefit from this and offer guests unique holiday experiences. Together, we aim to become the leading leisure hotel brand with more than 300 hotels worldwide.”
