Presentations and practical demonstrations from experts in crisis communication, claims handling, digital marketing and complaints will run throughout March, April and May.
The association will kick off its new programme with a Crisis Communications in Travel event on 30 March, covering communication strategy management in a crisis.
This will be followed by a Claims Handling in Travel event, diving into litigation, breaches of contracts, accidents on holiday, personal injury claims, disclosing evidence, and hearing preparation and trials.
A Digital Marketing Masterclass will be held on 7 April, while Complaints Handling Training on 11 May will offer tips and advice on how to manage complaints across email, phone and social media.
Dates for a Beginner’s Guide to the Package Travel Regulations and a guide to travel PR campaigns will also be announced shortly.
“We are very conscious of the pressures facing the industry as travel restarts, particularly the need to retain and attract good quality staff,” said Eve Coburn, Abta’s head of events.
