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Tui starting to reap rewards of new dynamic strategy, chief exec insists

Hotels
Gary Noakes
14 August 2024

Tui is beginning to reap the rewards of its investment in dynamic packaging and efforts to increase its geographical spread, its chief executive believes.

Sebastian Ebel Tui February 2024 (Credit: Tui)

Tui Group chief executive Sebastian Ebel is optimistic about this summer (Credit: Tui)

Sebastian Ebel, speaking on Wednesday (14 August) shortly after Tui revealed its third-quarter results, said app-based expansion and dynamic packaging was allowing Tui to sell in new markets, while investment in Tui’s hotel brands was bringing new destinations to its clients.