Turkey is one of the most popular holiday destinations for Tui across all its markets, with 1.9 million guests travelling to the country in 2022.

Tui Deutschland customers can book holidays in Antalya all year round, and following the increase in demand, the offer is also being expanded for the UK, with capacities for Antalya increased by 30% for winter 2023/24.

Sebastian Ebel, chief executive of Tui Group, said the demand for holidays goes "far beyond" the classic summer travel season. "This is true for many countries in the western and eastern Mediterranean," he added. 

"Customers want a high degree of flexibility. In addition to the classic trips in high summer, there are an increasing number of customers who spend the winter in the south or travel to the holiday regions for sports and cultural activities in spring and autumn."

Mediterranean destinations are among the top destinations for the brand in the summer, which Ebel predicts will also be the case in the future. "But we see clear potential for additional offers throughout the year," he said. "The season is getting longer."