Tui Blue Nam Hoi An will be Tui’s first property in Vietnam and will be aimed at European and Asian holidaymakers.
The 318-room beachfront resort will be situated on sandy Tam Tien beach on Vietnam’s central coast, near the town of Hoi An.
Guests can combine their beach retreat with a visit to Hoi An, its old town designated a Unesco World Heritage Site.
“South-east Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and tap into new target groups,” said Sebastian Ebel, Tui Group executive member for hotels and resorts.
