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Abta conference to target new-to-cruise customers

Specialist
Tom Parry
5 September 2019

TTG Media is partnering with Abta on a conference aimed at helping travel businesses target first-time cruisers and sell the benefits of ocean and river holidays.

The resumption of international cruising is a crucial part in the industry's journey towards a full return – and forms an integral part of TTG's August issue

The association’s New Markets in Cruise conference will take place in London on 2 October and explore ways to ensure cruising continues to become a mainstream holiday choice.

The one-day event will focus on selling different types of cruise holidays, analyse how demand for cruising has increased, and how the sector is developing new products and sustainability initiatives.

Attendees will hear from a host of sector leaders including Tony Roberts, chair of Clia UK and Ireland and vice-president UK and Europe, Princess Cruises, during the day moderated by TTG editor Sophie Griffiths.