Customers visiting the brand’s 39th store will be welcomed into the sunset bar and offered refreshments such as coffee and champagne, along with snacks representing each destination. The store also has a children’s area.
Liz Mathews, vice-president of Virgin Atlantic Holidays, said: "A holiday should start right from the moment of booking, and our immersive retail stores do just that. We love getting to know our guests and taking the time to create their perfect holiday.
"We recognise that booking a holiday is a special moment, and we’re proud to be able to help our customers create those memories in-store once again."