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Visit Orlando praises agents following surge in UK visitors

Destinations
Harry Kemble
7 May 2024

Visit Orlando has hailed travel agents’ efforts following an 8% uptick in UK visitor numbers to the Floridian city last year.

Casandra Matej, Visit Orlando, May 2024.jpg

Visit Orlando president Casandra Matej (pictured) said the 2023 international visitor numbers represent 94% of pre-pandemic levels (Credit: Visit Orlando)

While Canada remains Orlando’s top international source market, 877,000 people travelled to the self-styled theme park capital of the world from the UK – making it the destination’s second best-performing market ahead of Brazil, Mexico and Colombia.  


Visit Orlando president and chief executive Casandra Matej said: “We saw strong gains from all of our core international markets, including the UK. 


“Orlando’s international growth is a testament to the uniqueness of our unbelievably real destination, the support from our travel trade partners and our emphasis on strategic marketing initiatives to help drive visitation from our key markets.”