National television, digital, social media and search engine marketing will run across the UK and Ireland, as well as out of home advertising placements in London.
The autumn launch of Unbelievably Real stands to be Visit Orlando’s largest ever campaign in the UK and Ireland and will highlight the range of attractions and experiences across the destination.
It includes advertising placements across the capital – including art murals – an immersive wrapped corridor at Waterloo, digital media assets, and branding across London’s black cabs.
"By launching our largest ever campaign in the UK and Ireland, Orlando’s commitment to the UK market is clear," said Casandra Matej, president and chief executive of Visit Orlando.
"With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination’s largest overseas market."
